About ListCoach

The problem

Email marketing is still the most effective way to build a direct relationship with your audience. No algorithm changes, no platform fees, no competing for attention in a crowded feed. Just you, your ideas, and people who genuinely want to hear from you.

But here's the challenge: how do you build that list from scratch?

As a solo creator, writer, consultant, or small business owner, you know you should be publishing regularly and growing your list. You've probably signed up for Substack, WordPress, or some email platform. Maybe you even wrote one or two posts before life got in the way.

The solution

ListCoach is your personal trainer for list building. Not a tactics course. Not another "how to write viral content" template library. Instead, it's a system that helps you:

• Extract ideas from your brain — Daily journaling prompts and AI-powered interviews help you discover what you already know that's worth sharing.
• Turn rough notes into polished content — Use templates or let AI help you structure and refine your ideas into publishable posts.
• Create lead magnets instantly — Convert any content into a professional PDF with email capture. Share a simple link and start building your list.
• Build consistency — Set your publishing frequency, track your streak, and get gentle reminders to keep you on track.
• Stay accountable — See your progress, celebrate wins, and know exactly what to work on next.

Think of it as having a content strategist, accountability buddy, and project manager rolled into one — focused entirely on helping you show up consistently and grow your list.

Who it's for

ListCoach is designed for solo creators who are starting from scratch or struggling to maintain consistency:

• Writers and authors building an audience before launch
• Consultants and coaches sharing their expertise
• Small business owners who know email works but don't know what to send
• Anyone who's ever stared at a blank page and thought "I have nothing to say"

Why it exists

ListCoach was built by someone who knows the struggle firsthand. Despite a successful background in email marketing (generating over £12 million in one quarter for a major brand), building a personal list from scratch proved surprisingly difficult.

The tools exist — Substack, Ghost, Mailchimp — but they give you the paper, not the words. ListCoach fills that gap. It's the system that helps you figure out what to say, how to say it, and how to keep saying it long enough to build something meaningful.