When Wins Come with Lessons (And Typos on Book Covers)
Sometimes the best days are the messy ones – the days when your wins come bundled with facepalm moments and hard truths about things beyond your control. Today was one of those days. The Good Stuff My proof copies for the Political Circle book finally arrived, and they're brilliant. Much chunkier and more substantial than I'd imagined – the kind of book that feels proper in your hands. There's something magical about seeing months of work transformed into an actual physical object. I also managed to add some cracking features to ListCoach, including embeddable forms and subscriber-only templates. These aren't flashy updates, but they're the kind of improvements that make the platform genuinely more useful for people building their audiences. The Reality Check But here's where it gets slightly mortifying: there's a typo on the book cover. It's a bit disappointing that Amazon's proofing tools didn't pick it up, but I guess they don't check the covers like they do the content. You know that sinking feeling when you realise you've been staring at something for weeks and completely missed the obvious? Check and double-check, folks. Then check again. Because apparently, I clearly didn't. I also got some negative feedback from the first person I've shared ListCoach with. Still trying to decide if it's valuable. More evidence required. When Others Let You Down Speaking of things going sideways, watching McLaren's questionable decision-making potentially cost Lando Norris the championship was a proper lesson in frustration. Lando finished 4th, Oscar came 2nd, and Max Verstappen gained a massive advantage on both of them. Sometimes, no matter how hard you try, others will let you down. It's a harsh reminder that success isn't just about your own efforts. You can be brilliant, dedicated, and strategic, but if the people around you make poor calls, it affects your outcome too. Whether it's a racing team, an old friend, or a business partner, other people's decisions ripple into your world. Moving Forward So what's next? I'm focusing on what I can control: promoting ListCoach and Drift Films. The cover typo is fixed. The book is brilliant. McLaren's decisions are theirs to live with, and Lando is still in contention for the title. Sometimes progress looks like proof copies that exceed expectations and features that actually work. Sometimes it looks like learning to triple-check your work and accepting that other people's choices aren't yours to control. Both matter. Both teach you something.